Acre: Rebrand role-out support

The Brief

Acre Security required a consistent rollout of their new branding across all marketing and communication assets. The goal was to ensure clear, professional brand representation across email, print, and social media platforms while making assets easy for staff to use and update in the future without designer support.

The Solution

I developed a suite of brand assets to support the Acre Identity and Comnet rollout:

• Brand Guidelines: Compiled existing brand content into clear, comprehensive guidelines. Defined accessible WCAG AA-compliant colour combinations.

• Email Signatures: Designed editable dark and light versions for Acre Security and its sub-brands, allowing employees to update contact details without needing a designer.

• Business Cards: Produced a full suite of print-ready business cards for Acre Security and associated brands.

• Social Media Banners: Created headers for LinkedIn (business and personal) and YouTube, optimised for desktop, mobile, and TV screens.

On-going Support

Assets were designed to be easily maintained by Acre staff, reducing reliance on external design support. This included editable email signatures and flexible social media templates, ensuring consistent brand use across the company’s communications.